The first image uploaded below is our current logo (plus headline banner) from our website: http://whitebarkfound.org/
The image is too busy and hard to print, plus too outdated. We want the new image to also incorporate the tree, or the cone, or the needles. Most of the board desires to have an image of the tree, but in order to be recognizable as a whitebark pine (rather than just a generic pine tree) the image of the tree needs to appear like the characteristic whitebark pine (gnarly form, upswept branches, irregular branching patter, charismatic). The challenge is to capture this unique character of the tree without it becoming too busy, or too stylized like a generic tree.
This is not a generic green campaign, so we will not select any type of logo that has that look. IE stylized leaves...
We want the logo to be bold, more youthful and also dignified like the tree itself. We want it to be more graphic and simple so that it can visually compete with other logos that would be on a ski resort map (think Mtn. Dew and Black Diamond).
The version that says "Whitebark Friendly Ski Area" should have some skiing visual such as a ski lift, skis, a snowboard, poles, etc.
The photos with people are of our annual field trips to a whitebark pine site so that you can get a sense of what we do, and who our audience is. People that come to these meetings are our core membership (ie ecologists, researchers, Forest Service and other land management employees). These hiker, nature, scientist types are the people that already care about the tree. We are trying to attract more of these people, namely the ones that don't work on or for the tree, but who appreciate it and like to recreate amongst it, as well as people that aren't quite as outdoorsy, and maybe are armchair conservationists. Therefore, we want our logo to speak to a broader set than the types in the photo.