Follow the basic rules of logos. A person should see the logo and process it in 1-2 seconds
1. Name (Be The Sealution)
2. Some simple illustration that adds to the meaning/mission behind the organization (being a part of the sealution!)
Needs to be simple, resonant, and reflect our mission.
I want to see different ideas, but a MUST is the the "sea" part of "sealution" should be a different color.
Like the idea of having a hidden message in the name. One designer i was working with had the words be the sealution with a wave underlining at and wrapping at the end and it was good (best i've seen so far). I wanted her to subtly and discreetly make the wave resemble the sign language symbol for help, but she was NOT at all success. I have attached her logo design as an example. It was WAY too busy, i asked for her to separate the words and logo, but she did not. The water pipe wasn't a bad idea (symbolizes people giving back to the ocean), but it looks like an engineering or water company and has too much going on to process in 1-2 seconds. Is unclear what Be The Sealution does with that logo. If someone wants to use that idea and make it awesome, i'll all about it. Has to look great though! Don't know if i'll like it in the end, but if done well could be great. Have attached pictures of waves (an idea of how to use waves patterns to resemble the "help" sign) and the help sign. The hands can be reversed to have one hand underline the word as a wave, and the other can be wrapping and "crashing". If it isn't tasteful and doesn't look good. Its garbage and I don't want to waste my time in seeing it.
NOTHING GENERIC. Many designers submit absolute trash (because it's been done and they submit because the anchor is vaguely ocean themed). Be creative! I'm not saying don't use an anchor, but if you do it should have purpose, meaning, and reflect the organization mission of calling people to action to be the SEAlution!
If you don't love it yourself, don't bother submitting. Don't have to use the original logo idea as yours, just an option. Please DO be creative and make it clear what be the sealution is about (more or less). I'm not a graphic designer or creative, so i'm excited to see what you come up with!