Excellent contest, with lots of good designs. My thoughts; the better you prepare the briefing and the more open you discuss with all the designers, the better is the result. At the end, it was hard to decide since 4 designers were close, but I did and I am happy!
How powellfurniture started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We manufacture and sell steel frame sofas. This is an industry exclusive as the typical sofa is a wood frame. We sell to large chain stores and the product has mid century modern design.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Below is what the construction of our frame looks like and one of our sofas. I would like to see if we could incorporate some image of the steel frame into the logo. That is our main selling feature.