First time couples (18 - 30 years old) or re-marrying wedding couples (late 30s onwards) that are thinking or considering having a wedding overseas.
This research service may cost them $100 to subscribe one off.
Thus this has to look premium.
Trust is huge in this.
They need to make a big decision ($20-30K decision) without going there, so this needs to have a real strong trust feel.
We want the logo to be meaningful so it kind of tells you what we do without explaining them. e.g. The logo could have a pictorial that represents a wedding overseas, eg incorporate planes or planet or birds, styled to suit a wedding style logo design.
Overall these are just our suggestions and you guys are the experts so please let us know what you think is best!
Please feel free to ask us any questions too.
We've now decided to extend the time as we think we are definitely getting on the right track.
However, overall we did a poll from more than 15 of our most trusted friends and none of the current designs got any raving reviews or got more than 2.9.
So for all the current designers, can we all please try something completely new?
Summary of the feedback is below:
- please do not use globes(particularly when it looks very corporate)
- please do not use MOW as an acronym (even though our brief has that in the example).
Some people did not like this, and especially when the globe was O, they thought the site was just MW.
- make sure that it fits in with the feel of the already developed web page. Some people said that the contrast was not enough on the white etc.
- please do not use just 1 colour.
And that's about it.
If you have any questions, please ask me here.
Thanks and good luck!