I am the founder of P/HAC. I believe the well behaved high achieving student often gets the short end of the stick because folks assume she will be "just fine". We are dedicated to providing valuable information and resources to parents so they can raise their high achiever to be happy and successful.
Our target audience is parents (probably 80% female) of high achieving children in middle school and high school. Think of this as an Association or advocacy group of likeminded individuals who all get benefits, kind of like AARP, but for a completely different audience.
Parents are 40-55
I want this to be a dignified and established look, like we have been around for many years.
We want to convey we are serious,.
So nothing that has children in the logo. We don't want to look like a middle school or high school.
Maybe an ivy league look.
Gold, deep blue, purple, green are all good, but use your imagination.