Body by Karoliina
I am launching an upscale and exclusive personal training company in New York City. My personal training will be targeted towards very wealthy professionals making over $200,000 and who are looking for a personal trainer to personally coach them 1 on 1 to get them back in shape or to a better level of fitness. My training of people includes running, yoga, stretching, pilates and weight training and I often train alongside my clients when they need a boost.
Very wealthy men and women (mostly women) that are looking for guidance from a very healthy individual that is in excellent shape herself and will push them to achieve their goals. These customers are very successful in their professional lives (or are married to very successful professionals). Having a personal trainer is considered a status symbol in New York and is a sign of wealth. The people I will be training will be paying $100+/hour for my one hour session. They are looking to spend money on a serious training experience with someone that understands their specific needs.
I am looking for a logo that captures the essence of my style of personal training. It must be exclusive, it must illustrate that I am supportive of my clients and with them side by side as they struggle and progress to achieve their goals, it must be feminine. Personal training is not only my career but a way of life for me and I eat a very healthy and clean diet and I train at the gym or run daily. The brand /logo should also illustrate this commitment to health in my own life.