Personal Best - Training and Fitness
We're a father and son team who have always dreamed of opening a fitness studio of some sort. Both of us have been through the weight struggles that most everyone faces in their lives, and we've learned how to overcome them, so we're trying to share what we know with the rest of the world. We have both been personal trainers in the past, just never opened our own place...but now it's time!
The town we live in is equally divided between college students, and long time residents of the town. We have to hit as broad of a spectrum as we can, from high school kids up to elderly women. The majority of fitness clients ARE women, so the more appealing it is to a woman, the better off we are.
Feel free to be creative with the color scheme, our business is still starting from scratch, so we have no real color design. All of the walls in the building are white, blue floor, white/black equipment, black mats.
Try to keep the logo design simple. It can be flashy, just not in a 'oooo look at me' sort of way.
Creativity is definitely a plus, the only restriction you have is no stock photos of people or objects, we're looking for a logo with branding potential.