PhotoFit

I need a simple, professional logo for a new 2 in 1 company, in which I combine my photography skills with my personal training.
Hey, I am great with a camera, but have absolutely no skills with design! So that’s where I am hoping you guys will come in.
So please check out the brief and good Luck!

PhotoFit

I just started a new company that will combine my photography skills, withmy personal training skills. I train clients for 12 -16 weeks then give them aprofessional photo shoot at the end of that period. I wanted a professionallooking logo/brand which I can put on my business cards, paperwork, car decalsetc.

The current stand in logo was PhotoFit written in Franklin gothic mediumfont and where the "F" is capitalized and coloured blue.  Something similar to the Carolina panthers blue/dark aqua they use(www.panthers.com).  I prefer the design to use this colour with black andwhite and maintain this similar basic style.

I also wanted it if possible to incorporate a subtle hidden symbol/image (e.g. The arrowin FedEx, Lettering in Gloria jean) maybe with a camera or dumbbell etc. but isnot necessary.

some photos if interested are here: http://www.bebbphoto.com (temp photo site as main is created)

- Use of blue (simmilar to carolina panthers blue), black and white
- "F" in fit is blue, and captilized
- Hidden symbol (dumbbell, camera etc)

- No other colours (except slight variations of the blue for accents etc)
- Too complex, hard to read.