Positive Momentum is a non-profit that was founded with the goal of introducing elite endurance athletic programs into local High Schools with the city of San Francisco. Endurance activities like cycling, triathlons, and competitive running.
Our program will be starting in SF and then moving across the country through our affiliate programs.
The target audiences are:
Consumer packaged goods companies
Please no San Francisco references in the logo, the plan is for this to be a nationwide program. We are looking for something very clean and simple, modern and new, think Twitter over Sears :). We are not tied to any specific colors, it should not be over-complicated and should be limited to 2-4 colors, we happen to like Red, White and Blue but are open to suggestions. The logo will be used for everything from web presence to cycling and running jerseys, hats etc. The background of these jerseys etc would be black or white. Probably also best to not incorporate a cyclist (or bike), runner or swimmer into the logo.
Things/logos we like:
Ideally we'd like two versions of the logo:
They can look essentially the same, but feel free to get creative with the shortened version.
Our tag line is 'endurance athletics for all', I am not sure we can incorporate that into the logo. If it does not look good, dont do it. After the logo work, there could be follow up web design if you are interested.
This project is for a good cause, so we do appreciate your hard work and sense of creativity.
Thank you very much,