Is it possible to have a logo that's professional, and edgy?

521 Group

We're consultants in the niche field of electronic payments to a range of clients, from large corporate companies to budding entrepreneurs. We offer consulting services that range from company acquisition, to product development and launch, to retail deployment. So we're specialised and highly sought after (we like to think).

We also advise clients on electronic payments relating to online business. This side of the business gets more involved with start up companies who have a much more entrepreneurial approach. We are occasionally involved with venture capital for these businesses as well.

Despite the split personality of our client base we want a consistent message. That the service we provide is professional and straightforward with a depth of expertise.

We're suit and tie one day, jeans and shirt the next.

We typically work with senior management, either into existing corporate companies, or with start up ventures. Our client base includes global companies who draw on our expertise across international markets.

Therefore we want a logo that's not out of place in a global corporate boardroom, but is also not so boring as to turn off entrepreneurial minded people who favour innovation and "speed to market" as part of their approach.

The typical client is going to be an experienced business professional.

The corporate side of our business, as well as our desire to market ourselves well with new and existing clients, means we'd like to ensure we incorporate the business name into the logo.

No cartoons. We're happy to see a device that represents the company as long as it works in concert with the name.

A small colour palette should be used befitting a more corporate design.

The logo should incorporate colours and design that speak to expertise and professionalism as well as innovation.

We want our clients to be proud to say they employ 521 Group for their consulting needs.