Completed contest

Premium, Elegant Photography Logo

JMPhoto needed a new logo design and created a contest on 99designs.

A winner was selected from 292 designs submitted by 88 freelance designers.

292
entries
88
designers
1
winner

How JMPhoto started their logo design journey

Summary

Need a logo for Jamie McDonald Photography - My client list includes both national and global clients and I need to brand my business in a contemporary and professional way.

Company name

Jamie McDonald Photography

What inspires you and how do you envision the design for your business?

This will be the starting point, once the logo is achieved I would expect to be offering more work in stationary, signage and marketing materials in the future.I need a logo that will be a strong starting point for my brand. As a photographer I work for national and international media companies including Getty Images, Agence France-Presse, Sydney Morning Herald, GSP etc, and I also am moving more into the government sector and industrial/corporate market.
I cover a small number of weddings currently, but am planning an expansion of that area with a number of other photographers over the next 12 months, and this is an important part of my brand. This will be when my 'name' becomes my 'brand' when staff will have business cards etc representing the business. Wedding Photography is a luxury item and at the top end of the market clients expect packaging and branding to be at a very high level.
My clients (editorial, corporate and wedding) are all upmarket and I want to reflect that, so think Mercedes or BMW not Daewoo and Huyandi, Hugo Boss and Dolce & Gabanna, not K-Mart and Walmart.
The logo will be used on material still to be designed (after the comp) on a large street sign, but also on small items such as letterhead, business cards, DVD, albums, and promotional items so it needs to be recognisable on 'a golf ball.'
I have no colour scheme or set ideas in place so it's a bit of a blank canvas, but I don't want anything to do with cameras, film, shutters, snap boards, nor anything to do with weddings.
My card will be going under the noses of people in charge of budgets in the billions so it needs to leave a good impression first-up. Last thing to ponder might be to remember that at the end of the day I'm a photographer, not a lawyer or accountant, so to avoid going too corporate.
I promise to offer plenty of feedback!

Wants

- Premium, Elegant
- Leaves a bit of a 'wow' factor
- Luxury Brand
- Needs to look good in B&W even if logo is colour

Don't want

- Per the brief, no cliches, no cameras, no film, no tripods, no snapboards.
- Also, no cursive, signature style logo as a competitor has that already.

Custom package

US$315

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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