Completed contest

Premium Sports Supplement Company Seeks Icon

HFM needed a new logo design and created a contest on 99designs.

A winner was selected from 253 designs submitted by 59 freelance designers.

253
entries
59
designers
1
winner

One of the designers who made it happen

Winner - sotopakmargo
Es war einfach grandios. Sotopakmargo ist ein grossartiger Designer und sehr sehr sehr sehr sehr zu empfehlen.
- smailji.emil

How HFM started their logo design journey

Company name

Force Factor

Overview

Launched in April 2009, Force Factor is a new player in the sports nutrition industry that has gained a very strong following through online sales of its first product (called Force Factor), as well as its second product, Ramp Up. Through advertising online and by word-of-mouth, Force Factor became the most searched for supplement online that was not sold at GNC. This of course did not escape GNC’s attention and the Force Factor product launched and was distributed nationally in GNC stores by November 2009.

Company Values:
Over a short period of time Force Factor has grown at a rapid pace based on product quality and modern online marketing and advertising. With all of its products made in the USA, Force Factor strives to be a reliable and community conscious company.
1. Uncompromising standards for selection of premium ingredients.
2. Healthy “gimmick-less” formulations.
3. Made in the USA.

Tell us a bit about who you are and the people you reach

Brand Message:
Force Factor doesn’t want to turn you into some kind of muscle-bound monster. Force Factor is a holistic premium All-American sports nutrition brand that will help overall health and fitness so that you can do whatever you want, be it sports, muscle building or just staying fit enough to play with your kids all day on weekends.

Tonality:
Force Factor is a premium, high-quality brand designed for athletes and fitness professionals. It is an earnest, no-nonsense brand with a constant dedication to quality and making sure that its image and products remain approachable for any level of athlete or gym goer.

Cool, streamlined products, made in America.

Requirements

Force Factor is in need of an icon to match up or lock up with its current logo. You must use our current logo and colors. This secondary mark or logo needs to be high impact and relate the Force Factor company values.

Examples:
Icons like the Nike "swoosh" and the Under Armor logo.

See attached file for an .eps document of the Force Factor logo.

Custom package

US$478

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Deliverables

AI
EPS
PDF
PNG
JPG

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