How Zhongyi.chen started their logo design journey
Tea Lulu (registered trade mark), the slogan is Health in Your Cuppa.
Tea Lulu is a new premium tea (and teaware) company out of California offering best Oolong tea in the world - TieGuanyin (http://en.wikipedia.org/wiki/Tieguanyin) to tea lover across the world. We source pure authentic, supreme quality TieGuanyin with amazing unique aftertaste sweet and orchid aroma on a small scale directly from tea farmers in China's ancient tea capital - Anxi county, Fujian, China.
Here we take the meaning of lulu as “a person or thing considered to be outstanding in size, appearance, etc.”
Tealulu is also promoting the healthier way of drinking for life of each of us.
Tell us a bit about who you are and the people you reach
Our target audience is tea lover, world travelers, stylemakers and global sophisticates who are willing to pay a premium for artfully packaged high quality goods for better health and shape, actively seeking out genuine artisan food products, and enjoy unique fully sensual aesthetic experiences rooted in traditional cultures.
Our main competitors in the tea world for our target market is: Tea Forte, and the republic of tea. You can take a look at their websites to get a feel of their logo and products.
The logo should incorporate 1. the company name in English "Tea Lulu" 2. the slogan "Heath in Your Cuppa"
We would like the logo to embody: TieGuanyin’s unique aftertaste sweet, orchid aroma and the health it brings to tea lover.
We like the logo to capture the idea of a distinctly Chinese, modern vintage brand with American element for a global audience.
The criteria for the logo is simplicity, elegance, and ability to convey and embody the idea of unique aroma, aftertaste sweet and health.
We can't wait to see your works!