Completed contest

Premium Tieguanyin tea store

Zhongyi.chen needed a new logo design and created a contest on 99designs.

A winner was selected from 66 designs submitted by 15 freelance designers.

66
entries
15
designers
1
winner

One of the designers who made it happen

Winner - babakonda™
Alex really helped us get to a logo while we were not the perfect customer. As we went through a total rebranding there was no clear feeling of what was needed to come to a design that really fit us. Alex helped us in this process and was very patient. She really knows how to create something that is clean and simple yet playful in the correct way. We look forward to working with her on other projects as well!
- GREYT

How Zhongyi.chen started their logo design journey

Company name

Tea Lulu (registered trade mark), the slogan is Health in Your Cuppa.

Overview

Tea Lulu is a new premium tea (and teaware) company out of California offering best Oolong tea in the world - TieGuanyin (http://en.wikipedia.org/wiki/Tieguanyin) to tea lover across the world. We source pure authentic, supreme quality TieGuanyin with amazing unique aftertaste sweet and orchid aroma on a small scale directly from tea farmers in China's ancient tea capital - Anxi county, Fujian, China.
Here we take the meaning of lulu as “a person or thing considered to be outstanding in size, appearance, etc.”
Tealulu is also promoting the healthier way of drinking for life of each of us.

Tell us a bit about who you are and the people you reach

Our target audience is tea lover, world travelers, stylemakers and global sophisticates who are willing to pay a premium for artfully packaged high quality goods for better health and shape, actively seeking out genuine artisan food products, and enjoy unique fully sensual aesthetic experiences rooted in traditional cultures.
Our main competitors in the tea world for our target market is: Tea Forte, and the republic of tea. You can take a look at their websites to get a feel of their logo and products.

Requirements

The logo should incorporate 1. the company name in English "Tea Lulu" 2. the slogan "Heath in Your Cuppa"
We would like the logo to embody: TieGuanyin’s unique aftertaste sweet, orchid aroma and the health it brings to tea lover.
We like the logo to capture the idea of a distinctly Chinese, modern vintage brand with American element for a global audience.
The criteria for the logo is simplicity, elegance, and ability to convey and embody the idea of unique aroma, aftertaste sweet and health.
We can't wait to see your works!

Custom package

US$295

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