Chino is super responsive, very strategic and an outstanding creative. He takes the time to understand what your project is all about, thinks and then creates. Great experience. Will engage designer again!
How Swish Wine started their logo design journey
We are a family-owned wine company based in Australia's Hunter Valley. We're looking to launch a premium brand to join our portfolio.
Tell us a bit about who you are and the people you reach
People who enjoy wine.
People prepared to spend a little more on a better quality wine.
The label needs to reflect that this wine is a premium quality wine that will retail for c.US$25.
We require a brand identity for use on wine labels and ultimately in marketing collateral - both in print and online. This is for a premium brand. The design needs to reflect this.
A saltire is a diagonal cross in heraldry - read all about it on Wikipedia: http://tinyurl.com/5ogbz6
A Saltire is also the name of the Scottish flag - we'd like this brand to appeal to Scots but the name and the diagonal cross should be enough. We don't want the brand to alienate non-Scots.
The Saltire needs to be referenced in the design. But it does NOT need to be the large or dominant component.
The typeface/font used will be equally important. And perhaps the most dominant aspect of the logo. It could be a something with a celtic influence - but not too celtic. Another font we like is the font used for the "PINK" in the Thomas Pink logo - see http://www.thomaspink.com. (Does anyone know what this type of font is called BTW?) Or something like that. It needs to be distinguished, and have presence.
Colour is not too important - the preference is for silver or a deep red, blue or green.