Prepare for Less, LLC
We are a new company that offers freeze dried foods, wall tents with wood burning stoves and ovens, LED lighting, cooking pans and utensils, and other miscellaneous items. We need a distinctive logo that can be applied to all of our products and packaging for products. We want to be the low cost leader in this very diverse marketplace--we don't want the reputation of cheap or junk but high quality at the lowest cost. This is a pure web-based company and we ultimately want a design for the web but will begin with a logo design, #10 can label design, moving toward web design.
individuals and families concerned about rough times ahead and feel a need to prepare
themselves with the essentials of life, water/food/shelter.
1. eye catching--grabs the audience so they want to learn more 2. Simple versus complicated 3. Few, but catching colors, for lowest cost printing setups 4. scalable so that large and small versions of the logos provide immediate brand recognition 5. communicates "emergency preparedness"