How Halcyon Marketing started their logo design journey
My name is Larry, our company sells and manufacture cutting edge health products. Our goal is to provide optimal health and healing for the world. We are growing and now need a defining logo for our business. We chose the name Activation Products because they give your body the power to activate it's natural healing and performance drivers. We will also be creating a site called Activation University to educate people on all areas of health.
Tell us a bit about who you are and the people you reach
Our demographic is mostly female, affluent, educated. Age is 35 and over. These people are either looking to fix a health problem, attain better health, or increase performance and power.
We're looking for a logo that is CLEAN, SIMPLE yet POWERFUL in message. Because we will have a sister educational site and brand called Activation University it would be important to have a logo that can also translate to that as well. Here are a few words I want the logo to convey.