The graphic mock-ups I've attached are what we currently have although they are first draft and subject to change. I would like you to consider them but do not limit your creativity to the scope of the colors/style of the mock-ups I've supplied. I'm interested to see something we haven't thought of yet.
I think there is potential of confusion about our product upon first impression of "QuitJuice" because Juice can indicate a liquid medicine of some sort which this is not. Juice should indicate power, motivation, like steroids for willpower.
The red circle with the cigarette in the middle is a universal symbol for quit smoking which has both plus and minus. Plus, easily recognizable. Minus, blends into the millions of generic symbols. Ex. Just Google image search for Quit Smoking Logo. Therefore, if you use that universal symbol I'd like it to be cool and not too cliché or kitsch if possible.
We will market to both smokers of all ages and those who have a loved one who smokes. That is massively broad so we want to appear cool/hip for the younger tech savvy crowd, but need to communicate simplicity since the potential user may not be tech savvy.
The smoker who would benefit from our product knows he/she needs to quit but lacks motivation.