The logo should be modern, simple and minimalist, but use subtle design to make it memorable and recognisable.
It should reflect the brand style - simple, trustworthy, and because we are dealing with Real Estate transactions, it has to be professional (yet also slightly playful, being a startup).
The logo should look like an App Icon. The logo is lettermark/monogram style- ie the 3 intials - REO. Preferably shown in a circle or square (OPTIONAL). Preferably 2/3 colours, maximum 4. Soft corners, (except the font, which should be sharp) are preferable. Use subtle design to make it recognisable, for example Facebook offsets the F in their logo slightly which makes it instantly recognisable.
The letters of REO should be upper case.
Variations of a blue colour. Examples are #0071e0, LinkedIn blue, Oral B blue, Samsung Blue etc. Secondary colours can be chosen at the designers discretion.
The wordmark 'Real Estate Online' is also to feature beside/below the lettermark logo.
Ideally something similar to:
- LinkedIn logo
- Facebook logo
- HP Logo
Have a look at the Mood Board with other logo influences - https://pin.it/nqbwdtxysq3dm3
NOTE: Although this is an online real estate brand, houses, windows, mouses etc tend to be overdone in real estate logos, so please avoid unless its fairly subtle.
- Tall (primary) – logo at the top, type underneath
- Wide – logo at the side
- Stacked – compact version with all three words on top of one another
- Logo only – suitable for website, app icon, socials icon
- Contrasted - The logo should have a variation contrasted on a reversed background, ie reversed colour, black or dark background. (See linkedIn brand guidelines for example - https://brand.linkedin.com/visual-identity/logo)
PLEASE NOTE THESE ARE IDEAS ONLY. YOU ARE THE EXPERT SO SUBMIT THE DESIGN YOU FEEL BEST SUITS THE BRAND.
Thank you for reading and good luck!