How Dan Silverman started their logo design journey
Iceberg Recruitment is a recruitment agency who specialize in the placement of people (white collar) in the built environment which includes, Mining, Engineering, Property, Construction. The built environment includes the construction of roads, rail, buildings, water and bridge construction. We are a boutique agency who are based in Sydney and have serious growth plans over the next 2 years. We are a young and dynamic team of recruiters who have worked in this space for many years and require a logo and identity to match. We are building a business that is focused on building solid relationships with our clients and providing a service that is a cut above our competitors in the industry. We are looking at creating a slick image that has top spec offices, outstanding systems and cutting edge database technology and need the image to reflect this.
Tell us a bit about who you are and the people you reach
White Collar construction workers with professional qualifications and skills. We are targeting only the Australian market at this stage.
We require a Corporate Identity kit, style guide and EPS, PDF and GIF Files included. From the onset we need a design for a static website (coming soon), Letter heads and 2 sided business card. We are looking at a identity that will suit our sector and perhaps give us an edge. Many of the businesses in the construction industry have very solid, powerful and steadfast identities which I think we should emulate. Perhaps the colours would use a darker shade of blue and maybe silver.
Some of the slogans we have been discussing are:
Strong beneath the surface
Pin point matching
Your industry partner
Every call is important
…these are only ideas but should give an idea of how we want to be seen & thought of