We are the market leader in the German housing industry. The atmosphere in the industry is rather congenial, business is mainly driven by interpersonal relationships.
Target audience are primarily all companies that are involved in the German housing market. We do not aim at end customers, our clients are domestic housebuilding companies as well as house corporations demanding various services, e.g. facility management.
Please take our current logo and create a fresh redesign. To be honest, the whole industry is rather dull, i.e. we do not focus on drastic / radical changes of the logo.
Background information on the logo itself:
The delicate lines above the logo show the contours of the Munich Olympic stadium (which demonstrate our competency in constructional engineering). The tower is the Munich television tower (regional provenance of our company)
Background information on our expectations:
- please keep the blue colour
- we want to keep the stadium roof above the letter. However, the roof itself, size, etc. can be changed (simplified, filled out, etc.) - as long as it can still be regonized!!
- the television tower does not necessarily need to be kept
- The capital letters B&O should be kept in any case - however, font size can be changed and style amended slightly.
Please have a close look at the attached file.
We are looking forward to your submission!