Redesign the logo of a prototyping company for its next 2.0 launch

NOA Labs

The main mission of this work is to redesign the actual logo of our company, named NOA Labs Ltd.
However, we don't want just a logo, we want THE logo, something that will reflect the corporate identity of the company and will allow our employees to identify themselves to it.

The core of NOA Labs is a hand-picked special task force for creative engineering, generating ideas and realizing vision. All of our core members are highly motivated, open in mind and absolute experienced in their domain. They are trained to solve problems, get things done and fight to reach their given goals and realize the vision behind it.
A network of high-specialized freelancers is supporting us whenever we need to boost our capacity, solve extreme tough problems or add the certain something.
Around this teams is our supporting crew which takes care of the infrastructure and management, and keep the company running, enabling the teams to focus on their core-competences.
We are covering all electrical, mechanical and software domains standalone and in combination. If necessary even in combination with bio-technology, artificial intelligence or nano-technology. Check our services, references or projects or contact us directly for more information. (=> http://www.noa-labs.com . For reference the website will be soon redesigned).
We already helped several Kickstarter and Indiegogo campaign (http://www.noa-labs.com) and we also cooperate with many other companies and single persons to achieve what they have in mind with new technologic projects. We have different teams specialised in engineering, mechanic, industrial design, that combine the ideas of our customers with their vision of the final product.

Founded originally in Munich (Germany) we moved our headquarters in 2012 to Hong Kong / Shenzhen (China). Our CEO is German, and the rest of the staff is mixed with Foreigners and Chinese people.
Located in the Special Economic Zone of the Pearl River Delta we have the best preconditions to deliver German Engineering combined with the speed, price and possibilities of China. This area, also called “The Factory of the World”, is not only China’s, but also the world’s biggest and fastest growing region for manufacturing, prototyping and production. We are connected to a network of the world’s best factories for all kind of products in all quantities, a broad network for sourcing all kind of parts and materials, and different service providers for fast shipping.
Using Hong Kong as a platform we can reach also other factories and companies in Japan, Korea, Malaysia and Indonesia very fast and thanks to the good connectivity of the International Airport in Hong Kong also our customers in Europe, America and all over the world.
Because in Hong Kong is valid international law you don’t have to be afraid about IP problems or other legal issues. We have to take care of it, and we are doing it – by cooperating only with people, partners and companies we trust 100 percent.
The actual logo is very simple and made out of the company name, in blue and red (http://www.noa-labs.com). First of all, regarding the colours, we are willing to keep the blue and red but in different shades as they are too vivid at the moment (which makes it almost a bit aggressive). We are willing to integrate other colour(s) but it would be nice to talk about it later maybe (blue is trust, red is excitement, … people need to feel something when they look at the logo)..
For the logo itself, the actual one really shows this lab world just because of the font, at least it already gives a feeling of creation/design/new. Now we would like to change it into something more friendly, beautiful, not too complex as a logo always must remain simple for the sake of customers.
When the people look at it, they should have a feeling of creativity, engineering, prototyping, innovation. In the meantime, it must also gives a feeling of safety, professionalism, reliability, and flexibility.
On top of it, we would like the logo this time to integrate a drawing. This drawing would ideally be something like a design/mascot or something else that could be animated in the future, could maybe take the name of NOA for example and would reflect all aspects explained above this paragraph. We have attached to this message a selection of logos that we think are interesting (and can send more if necessary as only 4 files are allowed for upload) and could be a good start to understand us, like for example mixing the gearing with the clock inside, and so on. You are the designer, we will wait to see what you guys can do out of all those explanations.

The aim of this work is to realize the coolest logo ever made in the whole universe, so cool that we could put it on the next featured spaceship of Star Wars. Our company is resourceful, but also easy going and fun, that’s the spirit.

If anything is not clear, I deeply and truly invite you to contact us and we will help you visualize to a perfect level what we have in mind. Freedom is yours but we have our own constraints for this job.

I'd like to explore the following colors:

Blues: Knowledge, trust, calm and honesty.
Reds: Energy, action, passion and love.
Oranges: Creativity, adventure and happiness.

If you have any question or misunderstanding, feel free to contact us at chris.b@noa-labs.com