Our current logo has problems, help us fix it.
We have an existing logo we have gone to market with for 2 years now. See attached file or http://www.vidyanext.com for the logo. Now we're scaling our business rapidly and want to fix 3 issues in the logo while we do that
a) People look at our logo and read it as vidyanet - they dont recognize the x. With the redesign we want people to read it properly as vidyanext
b) The x was originally meant to lend a stylish zing to the logo - but has not come out well. We still like the idea of a stylish zing, but done well. The embellishment could be in the x or some other character.
c) The logo has to look simple, clean and vibrant
d) Some symbolism of ''learning'' or ''next gen'' or ''individual tutor attention'' would be nice
Finally we'll like it if the new logo has similarities and is still recognizable as the same company to people who're used to seeing our old logo.
THANKS FOR YOUR HELP! This logo is super important for us. So please be assured you will be receiving very prompt and very involved feedback during the logo creation process.
ps - Once we finish the logo, we will need our stationery kit and brand identity document designed. We’re thinking of a contest for that too, but clearly the chosen logo designer would be the preferred choice.