How Richard Tier started their logo design journey
We wish to update this brand/logo which is sold in a discount department store chain. It is a logo which needs to be used on the outside packaging (Poly Bags) of Business Shirts, hangers for belts and wallets as well as on woven labels to be sewn on to shirts and ties.
What inspires you and how do you envision the design for your business?
The logo currently is in blues and white although I am also interested in seeing other colour concepts that you think might work.
The logo will be used on a wide variety of "House Brand" product in a discount department store chain. It needs to be suitable for shirt packaging (EG poly bags, paper "wrapbands" that wrap around the folded shirt) woven labels that are sewn into the collar of the shirt or on the back of neckties, as well as "hangers" that display belts and wallets.
It is a menswear brand.
- I am not limiting it to any particular style, but it needs to be easy to read and should have real eye-appeal.
- I don't want anything that is too tricky, gimicky or jazzy - it is a label for a house-brand that is sold at a discount department store chain. It needs to be stylish but not faddish.