mcgrealife got their new logo design by running a design contest:
Check out mcgrealife's Logo design contest…
Your trustworthy guide through the apartment searching process.
Hello everyone, You all have helped us formalize some important thoughts on our logo. We hope to develop long term partnerships with many of you. Please read our latest thoughts below. Best, Resider --- Before choosing finalists, we are pulled to explore a more "abstract" design. Not based upon any individual icon or motif-- but rather on feelings. Searching for an apartment- and moving in general- is a a chaotic, stressful life event. We are your trusted guide through this tumultuous process- helping you return to a place of stability- where you can grow in the comfort of your new apartment. We give you a *delightful search experience*, a place to browse apartments, leaving personal notes/ratings as you go. We let you add a "search partner" so you can *search together* with roommates or life partners. And when you're ready to tour, we connect you with a *concierge* tour coordinator- who acts as your single point of contact, whom you can call or text *at your convenience*. Finally, we'll even pick you up and chauffeur you from apartment to apartment, so you can *free all of your energy and attention* to identify your next home. When people see our logo, we no longer want them to see the literal symbols of our business-- we want them to *feel calm and reassured* that they're in the right place. So we are asking you to take our *brand values* as described above, and translate them into a single logomark (not an illustration). Something simple and profound, which will clearly convey our *trustworthy guide* values, with the use of calming colors, smooth lines, and anything else you can think of. Either based on the letter "R", or something else entirely. So please read and re-read our core values, and then funnel that feeling into your designs. --- note: Thank you all for your symbolic submissions. We are animators, and are eager to hire many of you for ongoing illustration projects-- where we can implement your beautifully crafted illustrations into our supplemental branding. 👏 But for now, we hope you can help us translate our brand values into a single profound logomark. Much appreciation to you all.
Every design category has flexible pricing for all budgets. Logo design starts at $429.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
mcgrealife collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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