The Jam tree will be a friendly cosy neighbourhood café/restaurant serving fresh and locally sourced produce with a Modern British slant.
The restaurant will be open 7 days a week with 45 covers and will be informal café during the day and slightly more formal in the evening for a la carte dining.
The area is affluent with a number of boutique and various independent food stores, butchers, fishmongers, deli’s, cheese shops and other foodie related outlets.
Saturday and Sunday will have additional marketing focus on Breakfast and Brunch
“The emphasis being that excellent, tasty, healthy food served in a character filled environment by interesting, polite and impassioned staff for a valued price will engender repeat and new business”.
The restaurant will be marketed to the locals who are very food savvy and will expect the best, at the right price