Pure Albion is a new business opening in Albion, MI. Pure Albion will be a brick and mortar retail space offering goods from local businesses and individuals in Albion (Albion area). The Pure Albion store will provide another avenue for local artists such as jewelry makers, potters and visual artists to sell their goods and gain additional exposure to Albion visitors. The store will also offer various items (shirts, sweatshirts, bags, mugs, etc.) with phrases, sayings, images centered around Albion. The Pure Albion store will also offer various items with the logo/name of Albion College, the local liberal arts college, as an extension of the offerings of the college bookstore. The Pure Albion store will be located in downtown Albion which is undergoing a re-development and revitalization.
The Albion community is relatively small, about 8,000 people, but the community also includes a small liberal arts college. Albion's history is tied to industrial manufacturing and while there are still manufacturing businesses in the area (some of which are clients), they are modern manufacturing facilities, not dirty manufacturing of the past. Due to Albion’s location in Michigan, there is easy access to metropolitan areas such as Ann Arbor (home of the University of Michigan) and Lansing (home of Michigan State).
The primary market will be the community of Albion as well as the college students and college professors and staff. The Pure Albion store will be a great spot for visitors of the downtown area to stop-in and peruse the goods made by local artists as well as items to commemorate their visit.
It is important that this logo can be used in a variety of settings such as digital, business cards, social media, etc but ALSO merchandise tags for shirts, sweatshirts and the offerings of other Albion artists.