Completed contest

Say "Custom-Made Floor Mats for Trucks" in 4 Words (or less)?

woofmang needed a new logo design and created a contest on 99designs.

A winner was selected from 74 designs submitted by 12 freelance designers.

74
entries
12
designers
1
winner

One of the designers who made it happen

Winner - Lockers
Very accurate with my needs for the design. Its been easy and pleasant to work with Lockers.
- Hoomanz

How woofmang started their logo design journey

Company name

Truck Floor Mat Store

Overview

I'm starting an online store that will sell custom-made floor mats for trucks. These are high-end custom-made floor mats that appeal to people with high-end trucks and SUVs, and the logo has to convey that concept to my target audience at a glance, using the name of the store, and, optionally, a separate graphic element.

Tell us a bit about who you are and the people you reach

Single American men, aged 18-50 (tending towards the 35 and older end of the range), who are college educated, and have an income from USD $30,000 - $100,000 / year (tending towards the high end of that range).

Requirements

The logo needs to convey the concept, "custom-made floor mats for trucks", with or without a graphic element separate from the copy

The copy to use in the logo is "Truck Floor Mat Store"

If the logo has a graphic element separate from the text, the typeface chosen should be distinctive enough that the copy can be used as a stand-alone logo

The logo must be scalable (so it can be used as an element in a header or in a footer), so the typeface has to be readable at all sizes

The logo must also be reversible (i.e., dark figures on light background to light figures on dark background) and work in greyscale

Example logo concepts that I think would work for this:

http://99designs.com/logo-design/store/47
http://99designs.com/logo-design/store/417
http://99designs.com/logo-design/store/14324

Example logo concepts that I don't think would work for this:

http://99designs.com/logo-design/store/955
http://99designs.com/logo-design/store/17573
http://99designs.com/logo-design/store/16792

Feel free to experiment with colors, but keep in mind that the logo must be reversible and also work in grayscale

The logo must be delivered in the following file formats:

Adobe Illustrator (up to CS5) with "light on dark" and "dark on light" versions
Adobe Photoshop (up to CS5) with "light on dark" and "dark on light" versions, at heights of ~24px and ~72px, with all elements on separate layers

Bronze package

US$295

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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