- Must have the full text "Fall Creek Research". The full company name, "Fall Creek Research Inc.", is also acceptable.
- Would like something that reflects the goals of our software: precision, accuracy, clarity, a quantitative perspective. Interpret this as you'd like.
- We're trying to avoid many of the recent tech startup logo trends. Not interested in really bright colors, gradients, reflections, etc. But if you have a good idea that makes use of these, we won't rule it out.
- Simple is better. We'd consider a logo consisting of just the company name in an appropriate font and color, if done well. Any ornamentation should be kept small.
- Symbols or geometric designs are OK, but we'd prefer not to have pictures. For example, our company is named Fall Creek Research, but we don't want a little drawing of a creek flowing within our logo. And even though our product is mortgage and housing-related, we'd prefer not to have a picture of a house.
Thanks in advance for looking at this. Please let me know if you would like any clarification or additional information.
EDIT: Would prefer a space between the words "fall" and "creek." I think it's a little cumbersome as one word.