*WHO ARE WE
We are a group of entrepreneurs about to launch a web 2.0 startup, after first round of funding by business angels.
For those unfamiliar with the trading world: from an online broker interface, traders can buy and sell stocks and commodities. We have setup a specific web interface, where these traders can declare their movements to let other people know what they are trading. They can create groups of friends or colleagues and share their trading movements with them. The moves are then computed into statistics displayed trough our interface.
It is typical of the web2.0 fashion, where the crowd is generating the content; in our case: statistics about short term trading moves.
Our target are individual day traders: people who buy and sell all kind of stocks and commodities online throughout the day.
They will gather in groups on our web interface and share their trading movements. We want to create a community feeling.
The GangTrading logo will be used for a facebook application and a web site.
EDIT APRIL 19: IF YOU ARE NEW TO THIS CONTEST, BEFORE YOU START, PLEASE READ GLOBAL COMMENTS FOR THIS CONTEST. I PROPOSE A NEW IDEA.
WE MUST STILL HAVE CONCEPTS DESCRIBED BELOW (trading, stats, community) BUT THEY COULD BE INCARNATED BY IDEA IN THE COMMENTS (lightning / line chart / guy / zeus ideas). THIS NEW IDEA IS NOT AN OBLIGATION, YOU CAN STILL REFER ONLY TO BRIEF BELOW.
We need a logo with a strong identity that would be easily recognizable at a glance.
Logo should incarnate and reflect several concepts in relation with our application:
- Trading (stocks and commodities)
- Information sharing within groups -hence the "Gang" wording - (our system is used by our users to let other people know about their trading movements)
- Groups (our users gather in groups/"gangs" of friendship and/or trust to share their trading movements).
- Web 2.0
So final logo must be balanced between some of these notions, not necessarily ALL of them.
* LOGO DESIGN
We don't have any predetermined design constraint and want to leave designers freedom of creation within the mentionned concepts from above.
However, here are some elements that must be respected:
-Logo Text: GANGTRADING, must be easy to read, with a visual difference between GANG and TRADING.
- Style range: The styles we are accepting for this logo go from "Fun" (but no childish) to "Business" (smart, sober, but not corporate) .
- No clipart or stock image, design must be 100% original.
- Delivery: work must be delivered in layered .PSD and JPG.