How Parent Coach started their logo design journey
I am a parent educator, doing private coaching and teaching parenting workshops. I work with parents with a goal of raising independent, self-directed, compassionate and cooperative kids. My approach is based on the theory of attachment parenting, positive discipline and effective communication. I teach parents to take the struggle out of parenting. (see my website: http://www.GilaBrown.com)
While there are a lot of resources for parents of infants and toddlers, there is not a lot of help for parents of school-age children. These parents sometimes become frustrated, not knowing how to handle common situation and struggles. My goal is to be a resource for these parents, giving them the support they need.
Tell us a bit about who you are and the people you reach
Parents of school age children (5-15 years old), Open-minded to alternative/holistic approaches, Motivated to make change, largely Los Angeles- based, Struggling with their kids in some way
I do not have a company name, so I am looking for a very simple logo/design that I can use next to my own name for now. Later on, when I have a company name, I would like to incorporate that, as well. I am looking for a logo that I can use on printed materials as well as on other websites, linking to my website. While I don't have a company name, I do use the tagline 'Take the struggle out of parenting'. I would like it if that could be incorporated into the design.
The concept is the transition from infancy/toddlerhood to school-age children. (I was thinking about the phrase 'From Mommy to Mom', however I don't love it. Conceptually, though, that's the idea.) Also, I am hoping to convey a sense of cooperation, mutual respect and a sense of working together.
I prefer soft colors and earth-tones. My website will give you a better sense of the feel I am interested in. I would like something in color that can also be printed in black & white.