We are building a web app to help businesses make great hiring decisions through online skill assessment tests.
We have a logo currently but it does not really stand out. It doesn't have the "wow" factor and the colors are problematic - see skilltesting.com/portal
We want a logo that will give our brand a cool, meaningful identity.
Our audience is 100% online users. We will sell to businesses that are hiring as well as to recruiters that are helping businesses hire.
We want a design that can stand alone without the company name (like a twitter icon, for example). It will typically have SkillTesting.com in it though.
Needs to look good on white business card.
Colors should be soft on the eyes, yet not boring.
I'm not a big fan of green as a dominant color.
Test. Rate. Hire. is our tagline so i'd like to see logos with this tag in it and without it.
You can see our existing logo at skilltesting.com/portal
Initials (like ST) are not necessarily bad if done right but we would like to see things that present an image of skill testing. For instance:
- lightbulbs (intelligence)
- checkmarks (grading)
- darts (hitting a bullseye with the perfect hire)
- something that stands out of a crowd
- a rare find