NMWelcomeHome.com Real Estate
I am six years in the business of real estate. I am moving from a large national company to open my own company that will try to build a business model that is relevant to todays real estate market.
It is a big step in our market as it appears many are flocking to big corporations. My hope with this design is to show that an independant can shine like the rest with a logo design that is professional, well thought out, integrates with our culture here in NM and just plain looks good. I want something that a customer sees and in their mind immediately thinks that we are one of the top agencies. I carry a lot of listing inventory and do a lot of advertising so I hope to carry this logo design across to web, print and signage.
The market I am targeting is buyers and sellers in the real estate market.
Buyer's just want to buy a house from someone that is reputable. I think the image you have, meaning your business card, web, and advertising factor into customers decisions to work with you. A logo that is well done will have the perception of being professional.
Most seller's care what signage will be put in their front yard and the general advertising that will be done. It will be important that I show strength behind our company.
My website is the center of my company & the most important of everything I do. I want the colors to match my website http://www.nmwelcomehome.com. I would like a simple design that grabs attention; very crisp, defining lines & one that would transfer well to web, for sale signs, flyers, print & business cards.
My design does NOT have to have a house, door, keys, roof line etc. Some dominant RE companies such as keller williams, remax, coldwell banker don't have that in their logos.(still open to the idea)
I would like to intergrate a hot air balloon (s) icon with the text of my business name (NMWelcomeHome Real Estate ,NM Welcome Home Real Estate, or NMWelcomeHome.com Real Estate) as the balloon fiesta albuquerque is well known around the world. See attached file for example of balloon or http://www.balloonfiesta.com. I'm sure someone like you will have something much better, but for reference.
I also put an example of my for sale sign idea & would want the balloon to shadow behind everything on that sign. (for reference so you can see where I'm going with this design)
I would like it to fit on my website top left see http://www.nmwelcomehome.com. Where my current 'logo' is on business cards & print advertising.
It would be nice to alternate the colors for different marketing for example if the balloon was that maroon color it could also be the beige color for diffrernet marketing pieces.