How Jesse Grainger started their logo design journey
MOB Social Media
MOB Social Media is a new kind of music company that prides itself in doing things a little bit differently.
MOB functions as both a record label and an artist management firm, both of which specialize in helping artists adapt to the shifting demands of today’s digital music landscape.
Over the last decade, the music industry has changed dramatically. The digital age has permanently altered the way in which music is distributed, consumed and accessed.
Social and digital media have allowed today’s music lover to do more than just press play. In fact, that’s why we’re named MOB. Our overriding goal as a company is to harness the millions upon millions of people using social media to connect artists directly with fans. The music landscape of the twenty-first century is not defined by transactions, but by interactions.
Tell us a bit about who you are and the people you reach
We are targeting forward-thinking artists and labels who understand that the face of music and music distribution are changing rapidly and who wish to adapt and change with developments in technology. Our target market is young, hip, tech savvy, edgy and personable. Individual artists who come to us will be interested in social and digital media and desire to connect with their fans in a very personal and direct way.
Labels who come to us will also have an understanding of social and digital media and will be looking to find ways to connect their artists directly with fans using such tools.
We want this design to be edgy, interesting, dynamic and eye-catching. The company is called "MOB" because we are not afraid of today's digital mob -- so we mean "mob" as in groups of people, not the Mafia. We embrace the millions of people who use digital technologies to express themselves and connect with fans. And we want a logo that reflects that feeling and intent.
Also, we want the letters in the word "MOB" capitalized.