This logo, from a visual and aesthetic perspective, needs to instantly propel the Epic Bedding brand and product into the upper competitive echelons of its industry and product niche. It needs to be warm but sexy, familiar but progressive, and clean but commanding.
The logo needs to work primarily on packaging, but not at the expense of being ineffective in print or online. The packaging will be clean and sophisticated, with no "lifestyle" stock photos or images of people or individuals sleeping in bed. It’s important to remember that most people’s first interaction with the brand will actually be in a digital realm. But the logo will have to be created with future growth and versatility in mind -- we want something created from the get-go that has website, packaging, marketing, and promotional applications in mind. In short, something that is instantly relevant but also future-proof.
This company already has an existing line of bedding, called Sky Bedding (sold primarily on Amazon), but they are looking to create a different, higher-end product that appeals to a more sophisticated and affluent consumer.
We have no particular color pallet or images/marks/icons in mind. But we'd lean towards something a little more abstract than a logo with a mattress in it. For example, a mark the exhibits strength or security or protection - like a knight or redwood tree or bear (those aren't necessarily suggestions, just examples of ways the logo could be abstract rather than literal).