SPORTDOCKET is a comprehensive online platform for the end-to-end management of sport scheduling, statistics, facilities, and membership/registration. Through intelligent design, we've created an elegant, straightforward, and intuitive service that enables any user to easily master the total administration of their venues, leagues, teams, and players.
We're looking for a clean, simple logo that conveys the no-nonsense professional yet down-to-earth character of our product. Bottom line: There is no "design committee". I promise to provide fast, specific, written feedback for every entry (100%). I know how valuable your time is and am honored by your contributions.
Thank you for helping push our dream closer to reality.
SPORTDOCKET's specific audience are the decisionmakers of large sporting organizations and associations that manage intramural, inter-league tournaments and practices. Our pitch clients are the administrators of sport venues and facilities, training centers, athletic departments of academic institutions, and professional and semi-professional league and club associations. These sports management professionals are likely around the ages of 35-60, a somewhat more mature, less technically-inclined demographic.
Our secondary audience are the various officials, staff, and players within the umbrella organizations of our aforementioned clientèle.
- "sportdocket.com" in an elegant font (mono or duo tone) perhaps with the '.com' vertical at the end? This needs to be clear and easy-to-read.
- try to include a literal symbol that implies an organizing/filing/officework sort of theme, e.g. a file folder, folio, file holder case, things that have to do with dockets, etc. (see attached images) so there isn't room for misinterpretation
- we're going for a lighter, brighter, "sunny day" feel [assume a white/light background] (brighter colors generally -- we're more light and fluffy than badass and sporty)
- horizontal rectangular shaped design (see attached image)
- simple, minimalist, clean
- easy to recognize/transmit
- the logo MUST be recognizable and good looking when printed in black/white (monochrome) :)
- trying to make a logo out of "S" and "D"
- darker color schemes (dark reds, grays, blacks) and more "intense" feels that many sports sites use -- please avoid these
- complicated, cluttered, chaotic designs
- cartoony or child-oriented designs
"Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away."
- Antoine de Saint-Exupéry