Power Source Training Center, Inc. (http://www.powersourcetraining.com)
Power Source has been in operation as a summer program that trains younger aged athletes. We primarily train them to build speed and strength, which is what our old logo was designed around. Although we still focus primarily on those 2 skills, our new business model will offer services for nutrition, coaching services, and a variety of other things. Simply put, our old logo is too limiting with the message it is sending in comparision to how we want to be seen in the future.
We are targeting a combination of age 21 and under athletes, and their parents (Ages 30-50 generally speaking). The logo will be used primarily for our website and print ads, as well as T-shirts and other clothing designs.
They are middle to higher income families who spend a lot of time in and around youth sports programs. Very often the people who look to our services are high energy types, and a logo that in some subtle way gets across an energetic vibe will most likely appeal best to our target audience.
1. The logo should be an icon of some sort, with 'Power Source' as the text included (some of our business is done outside of the training center, so that part doesn't always fit our marketing goals).
2. As the Power Source name is intended to reperesent an energetic environment, I am hoping the logo will match this feeling in some way.
3. Our current logo's colors are royal blue and gold (see attached file). I am looking for a color logo (if a B&W copy of the color version could be sent upon completion that would be quite helpful, but clearly not a requirement and will not affect the winning bid).
A 2-3 color design seems to make the most sense. Although I am open to other ideas, shades of red, blue, silver, and gold in some combination feel like the right look. Gold and silver in particular because it sends the message of athletic achievement (Olympic medals and all), the other 2 simply because they tend to fit well.
- There isn't much to say here. I am pretty open-minded about the project and am willing to consider a very wide range of ideas, so long as they fit the basic criteria above.