We are an online retailer focused on selling socially impactful and environmentally responsible messenger bags and backpacks, using recycled materials. For every bag purchased, we are giving another bag with school supplies to a child in need in a developing country.
We are marketing to consumers who are concerned about their social and environmental impact and want to influence the life of a child in need. Our audience is young, thoughtful, aware, and stylish. They are the Tom’s Shoes crowd.
Logo needs to be simple, creative, and professional in design. The name should be in all lowercase letters. The typeface should be clear and simple. The symbol should convey the meaning of our company name (equal). Designer could also present tag line ideas for egala and include them with the logo, but this is not required.
The following words apply to our company and our mission:
Final design of the logo should be delivered electronically in multiple formats (EPS, AI, PDF, PSD, JPEG, BMP, TIFF, GIF, PNG, CDR) including: black & white logo, color logo, and web optimized logo. Color codes (both CMYK and RGB) will also need to be included.
Logo needs to be scalable: the logo needs to be small enough (and recognizable) to fit in a favicon (16x16 to 64x64 pixels) to blown up to banner sized (12 square feet +).