We are a start-up company located in Switzerland and we do wellness drinks. Not standard beverages but new products containing a natural superfood called Spirulina, a micro alga.
The drink is a functional drink with the aim to improve your energy, vitality and balance. It is a premium product.
In addition to Spirulina, the drink will contain Alpine herbs tea resulting in a nice but unusual GREEN colour!
As a company, we promote natural products, local production and quality rather than discount values.
Tell us a bit about who you are and the people you reach
The beverage will be produced and distributed in Switzerland. In a later stage we will expand to neighboring countries (Germany, France). We are targeting part of the LOHAS (Lifestyles of Health and Sustainability) group, majority of women, aged 35-50, urban, working, sportive, aware of their health, concerned by environmental questions (buy local, "green") and with a good purchasing power.
As a new functional drink, we need an eye-catching logo that will differentiate us from the rest. The logo will be the label of our bottle.
We were thinking of a graphical presentation of the name "DoYouKnowSpirulina", maybe in 3 lines but feel free to be creative.
We are looking for something simple ;-)
The shape of the logo must be easy to read & recognized on the bottles.
In addition to the name, some keywords that might help you:
* the selling arguments of the drink are: energy, vitality and balance
* it is a premium product
* we would like to promote the origin of the product --> use the Swiss flag? the mountains?
* the drink contains Alpine herbs
* the colour of the drink (and of Spirulina) is blue-green
* we would like a top-class logo, modern, simple that shows quality and wellness
* Spirulina has a shape in spiral
Since this is the first time we do this, please feel free to ask us questions. We are looking forward to looking at your proposals.
Kind greetings from Switzerland,