The brand is called "Boomer Ronin" and is part of "Hans Hageman & Associates, LLC". More can be found at http://hanshageman.com
I am a soon to be 52 year-old who quit my six-figure job at a youth development agency because of a difference in strategic direction and moral development between me and my board of directors. I do work for the Baltimore Police Department in the areas of interview and interrogation, community relations, and youth mentoring.
I am a father, a combat athlete, an outdoorsman, very physically fit, the founder of three schools (two in Harlem and one in India) for underserved children.
I am Ivy League educated and have won awards from Essence Magazine, The Robin Hood Foundation, the Boys Scouts of America, and others for my work with young people. I have received media coverage from The New York Times, The Christian Science Monitor, The New York Daily News, NBC NIghtly News, et al.
I have traveled extensively on volunteer work projects to India, Africa, and Nicaragua. Hans Hageman & Associates, through its brand, "Boomer Ronin" will develop a community of like-minded men between the ages of 45-65. Men who are decent and strong and want to make a difference in the country and the world.
The target audience is individual male Baby Boomers (roughly between the ages of 45-65). They want to have a strong "final act" and many have given up the corporate life to find more meaning. They embrace their masculinity and continue to seek change in the world. Some are hunters, some are soldiers, some are nurses, some are entrepreneurs, some are survivalists, some are youth workers. They are active, fighting against the aging process (but with dignity), they are skilled in all types of survival situations (or want to be).
The image of the "Boomer Ronin" has to come through. A man who is roughly 45-65 years old (Baby Boomers) and embraces the spirit of the "Ronin"- Samurai warriors who no longer have a master. They are outside society (corporate life) but still have a code of honor that they live by. As in the movie, "Seven Samurai" they will fight in defense of the poor and defenseless. My Boomer Ronin have left or exist outside the world of Wall Street and corporate America to be of service to the community, as broadly defined. They serve with whatever "weapons" are at hand. Strength, moral and physical, are qualities I would like to come through in the logo design.
I have no restrictions on colors. Symbols, drawings, cartoons, can all be ok. I can envision something, serious, funny, or casual. The logo will be used for clothing, stationary, website, business cards, and various promotional materials.