Tag-a-Tie™ is an evolving segment of the existing men's neckwear company RainSeason™ We are implementing complete personalization of our necktie line with no minimum order limit. Customers will be able to access our online store to design personalized messages and/or images on the black diamond-shaped area on the backs of our ties.
Father's Day will be a large market for our product. Family members of beloved fathers will be able to design a personalized message on tie styles selected from over 175 unique patterns. A simple message from a wife and two young sons might read;
"We couldn't have asked for a more loving father. We love you Daddy! Happy Father's Day - 2011"
Or the family could upload a family picture that would then be automatically adjusted to a sketched image and printed on the tie.
All prints are done using a Digital Direct-to-Garment Printing Machine; they are printed on optimized tie fabrics to ensure that the print properly solidifies to the substrate and creates a permanent bond. We offer a lifetime warranty on all prints.
Tell us a bit about who you are and the people you reach
Our target market will be primarily the friends, family members, and other loved ones of those who frequently wear ties. This may be businessmen, church-goers, school teachers, religious workers, professors, etc.
Along with the individual sales market listed above we will also target bulk orders coming from national universities, weddings, corporate promotional items, and company gifts.
I would like the logo to have a modern and sleek feel to it...nothing cheesy or cheap feeling. It needs to clearly display the name of the company (Tag-a-Tie™). As shown, I would like the "T's" to be capitalized but the rest of the letters lower-case and must include the Trade Mark symbol.
I mentioned earlier that Tag-a-Tie™ is a segment of the RainSeason™ company. I would like "by RS" or "by RainSeason™" to be incorporated in the design to show that it's part of the existing company. Tag-a-Tie™ is what needs to really stand out, but RainSeason™ must be somewhere in the background.
Lastly, I want the design to be simple yet still demonstrate or "hint at" what Tag-a-Tie™ means. I feel that it is pretty self-explanatory (you tag or print on a tie) but I would like some sort of logo design to pair with it and act as a boost to help people quickly understand what it is that we do.
Note: The attached designs do not need to be used in any way for the final design they are just some ideas that I've come up with in my spare time.