Tiny Devotions http://www.lovetinydevotions.com (new website launching in 2 weeks)
I am a world traveller, yoga teacher, writer and law graduate who has successfully launched a yoga inspired jewelry company.
Our inspiration came a year ago after finishing law school and travelling to Bali, Indonesia on a yoga teacher training I started created meditation necklaces out of sacred rudraksha seeds.
These seeds have been worn for thousands of years in traditions of yoga, meditation, hinduism and buddhism for their healing and spiritual qualities.
We sell our malas (meditation necklaces) in yoga studios, high end retail stores and at festivals and yoga events/shows.
The culture of our company is creating inspiration and living a labour of love.
We believe in nature, yoga, travelling,the ocean, health, meditation and living life to the fullest.
Our struggle has been that so many yoga companies have already used up the standard yogic symbols such as: the lotus flower, the om sign.
We want our logo to SHINE!!!!
Check out our Tiny Devotions FACEBOOK company page for more information.
Our target audience is women between the ages of 20-45 who practice yoga, care about their health, or simply love the trends and fashion of the yoga industry.
We want our product and marketing campaign to be viral: (Think Ugg BOOTS)
Check out the doc: scan 0001 this is a concept we are grappling with making a design around two sanskrit symbols that look like a t and d and then have tiny on the left and devotions on the right?
* this is just one idea and we are not stuck on this
We want our logo to be clean and simple (think Lululemon logo?)
We want it to work with our product, be aesthetically beautiful and unique just like our necklaces. Maybe even a bit whimsical.