Successful design has two elements. One is the collision of energy and ideas steeped in collaboration. It's a two way street. The other is a pursuit of perfection to refine every minute detail to intuit a meaning and a story about your brand. toometo brought both of these elements in spaeds to our journey.
- James Higa
How adp started their logo design journey
I'm a web designer working on my latest new project to help organize my life, and I need a beautiful new logo to keep me inspired.
Tell us a bit about who you are and the people you reach
The target audience is very general - anyone who needs help keeping track of things in their life. The logo must therefore be straightforward and clean..representative of a site that helps keep things clean.
Tracktacular needs to have a clean, clever, web 2.0 style logo that is backed by quality above all else.
Designers are encouraged to be creative, I have no strict requirements except that it needs to be clean and clear. I prefer the standard web 2.0 colors, blue in particular, but I am also a fan of green and subtle but sharp reds.
It may help to show against either an all white or all black background, but please no gradient backgrounds.
And I am particularly a fan of clever implementations. Tracktacular, by its own name, introduces some fun into keeping track of things, so it doesn't have to be all business. But I want to caution not to make it too gimmicky or childish, as I want it to represent a site that will do a good job of keeping track of your life.