We are travel consultants who custom-design vacation packages for couples in love. We focus our marketing efforts on honeymooners and destination weddings; however, we book any type of romantic vacation package for any occasion. We want our clients to be secure in the fact that we are knowledgeable, professional consultants, and we will be in business for many years to come. We want people to remember our logo, and whenever they see it, want to getaway to a tropical destination.
We are targeting the romantic travel market.They are from age 25 to 65, dual income households, with no children. Their annual household income ranges from 100K to 600K annually. If they are on the lower end of that spectrum, they have wealthy parents that will be footing the bill on the trip as a gift. They want to indulge in a romantic getaway to celebrate a special occasion, and they typically go for a Caribbean beach location.
The logo should be simple, but bold since it may be used later as a design for logo'd shirts. We want it to be no more than 4 colors, and we prefer turquoise or blue as a base color. A crisp, professional look is important, so we do not want it to have an animated look. We want the logo to be so closely associated with Pure Honeymoons that even when the client sees the logo without the company name, they immediately think of Pure Honeymoons, and feel compelled to call us right away for a quote.