We are an educational tour operator.
Our mission is to offer, simple, safe and stimulating educational travel experiences in North America, and the world. We organize student group travel for teachers, kids and their parents ( on occasion).
Our travelers are students ( 10-18 and up) but the buyers are often the teachers and the parents. We need a look that speaks to them. Specifically we are targeting the USA.
Teachers need to feel they are engaging with a solid and reliable company and the parents need to feel that their kids are safe and also will have the opportunity to discover and learn in their travels.
The kids / students need to feel they are also having fun while learning.
While I do not wish to to stifle the creative process or influence it, there a few features we might want but we are open to all new ideas. obviously the globe or a globe tested well as an image that refers to travel. I like the Pan Am logo, but don't necessarily want that. Perhaps a stylized version.
The colors for screen resolution are : R0 G121 B 193 and R0 G175 B239.
But we are open to other colors also. It should not be limited to these. variations can be presented with other colors.
need to be simple, explain what we do in the blink of an eye, create an emotional link with the client profiles as per above. it must be easily converted to various media ( t shirts, or jacket embroidery also..)
I hope this helps guide you here.
While we have a logo in our other division I would prefer it not influence the future designs for now.