I am 28 year old General Contractor, and I am looking to really focus on the Green Market of Construction. I love to build things, but I am sick of the waste and poor resoucrce planning that goes with construction. I am a certified LEED Builder (Green Construction Practices), based out of San Diego.
I would say my target audience would be family and home owners that are Green Minded (or Hippies as I like to be called).
I don't have too many requirements, and am hoping for a broad range of designs. I guess the main req would be:
1) The main requirement is I would like the text to editable, cause there may be off-shoots using the same logo (i.e. TreeFrog Home Inspections, TreeFrog Architecture, etc.). So I would prefer an open ended design that would allow the text to change and nothing else would need to change.
2) IMAGES - Having a construction tool or symbol incorporated with a Frog and possibly a tree.
3) COLORFUL- use as much bright and vibrant color as you can come up with! Hippies Love Color, (BUT also be careful cause I still want it to remain professional looking). My Favorite Colors are Green & Blue, but do not feel limited by these cause I do like vibrant colors(oranges, reds & brown will go well). Also, try to design the file so the color scheme can be changed down the road.
4) Use the KIS(s) technique-Keep It Simple.
I also want this to be in Illustrator Format, so the images/logo can be expandable to any size.