Compete provides tutoring for SAT prep and ACT prep based on one mission: for every hour that we tutor, we give away another hour to a kid who needs it. Like the Tom's shoes of SAT prep.
For those of you not familiar with the SAT prep industry, a good SAT tutor can change someone's life. Seriously -- I personally have taught over 300 students in the past 2 years, and can tell you with confidence that I have gotten kids to a place they never would have been before.
We are launching the company in New York City, where the need to "level the playing field" is greater than anywhere. The front of the webpage will read:
(headline) We change lives. Two at a time.
(text) Compete provides engaging one-on-one tutoring in the greater New York area. We are based on a simple mission: for every hour of tutoring that you purchase, we give away an hour of tutoring to a student who needs it.
Our teaching methodology has been tested, and it works. Our staff has been tested, and they get results. You can rest easy knowing that we take a performance-driven approach to every student that we work with, especially those who most need it.
Compete changes lives. Two at a time.
Our starting pricing for tutoring will be $125/hr. That is on the low side in Manhattan -- some tutors who are "premium" go up as much as $300 to $400/hr.
So, expect these parents to be demanding and very pressure-oriented. They are spending $4K to $12K on tutoring, so they will expect our staff to be professional, well-trained, and friendly. All Ivy League grads with 2100 or above on the SAT, or PhD students who live in the city.
However keep in mind that high school guidance counselors, teachers, students, etc. will be viewing this website, so we want to come across as professional and friendly without being too intimidating.
That is a great tutoring site -- clearly builds credibility. However the "V" is a little lame and comes across as very intimidating.
Another great tutoring website, lots of credibility. My problem, the color is too bright and I think we will scare people away.
Don't like the "leaf" here because it feels lame. The overall presentation is great though.
This is my old tutoring company. I like how the logo feels friendly, but it's not professional.
Overall I think we should be looking for a clean look that somehow incorporates one-for-one into the tutoring logo. Maybe using powerful colors like blue red or green would be good.
And feel free to make a logo that is totally off color/more design oriented: