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How East Tennessee started their logo design journey
Who are you known as?
Speak Your Peace
What’s your company slogan?
Communication with Consideration
Tell us a bit about who you are and the people you reach
We are a state university in East Tennessee with 15,000 students. This spring we are promoting a Civility Week on campus and we are looking for an engaging logo to communicate the theme of: “Speak Your Peace” (sub-title: ‘Communication with Consideration’). It should include the university acronym: ‘ETSU’ even if minimally and should include "Civility Week 2014".
ETSU Civility Week 2014
Theme: Speak Your Peace
Subtitle: Communication With Consideration
Goal: To challenge and inspire students to communicate in ways that acknowledge, respect and care for one another.
Rationale: Speak your piece means "state your opinion or view."
Hold your peace means the same as hold your tongue: "to keep silent or to not say anything about something."
Thus, "Speak Your Peace" means that we recognize the tension between free expression and consideration needed in order to communicate and act with civility.
The logo will be used for all publicity including social media, printed posters, t-shirts, banners, and for street painting.
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Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our school mascot is a Buccaneer (logos of mascot and ETSU word logo attached). It is not necessary current logos be incorporated, just informational.
We can envision using a peace symbol somehow in the logo or wording, but not required.
So in summary, it should include artwork / symbol / logo and:
It should include the main words: "Speak Your Peace".
It should include the sub-tile: "Communication with Consideration"
It should include the university acronym: ‘ETSU’ even if minimally.
It should include: "Civility Week 2014".