1). The logo should include fire, flames or sparks and the tag line has been constructed to support this. The visual theme of the brand website will be designed around the fire element contained in the logo so this is a very import aspect of the design. I have imagined fire element in shades of purple and silver but be as creative as you like.
2). The winning design should be a combination of refined, upscale luxury and eclectic uniqueness.
3). Some random words we want consumers to associate with our brand include: fire ,zest, action-oriented, liberated, eclectic, real, freedom, vivid color, texture, artistic, abstract, urban, modern, contemporary, luxury, “downtown loft living”, sleek, fashionable, candid, fearless, fun-loving, happiness, excitement.
4). Combining multiple textures and patterns is a major plus.
5). Shiny and metallic attributes are major pluses.