So the brand should appear fresh, modern, easy, fun, reasonably priced, accessible, breezy, but leaning towards a corporate look, not that of a corner store.
Our goal is to roll this out as a chain if this shop is successful, so we want something that looks every bit as solid as major competitors like Coles, Woolworths, IGA.
The Minimarket Logo is a starting point for ideas to extrapolate from, but the Woolworths one is also a great touchstone for how the idea of freshness and fresh food can be connected to the brand "W" really effectively.
Variations of the Minimarket logo or any other left-field takes that create the feel of this in a different way are welcome.
IDEALLY, something that fuses these 2 designs - the interconnected M's combined into some sort of "freshness" / "fresh food" symbol is likely to be the path to success.
Note: Just reminding, the Brand is "My Market" - don't do mini market by accident! :)