Beauty Xpress, by Days Oak -- (this brand will be in English, although the language in the country is Portuguese)
Owners Tereza and Neuza, who are sisters and their maiden name is the literal translation into Portuguese of "Days Oak" (Dias Carvalho), are starting this hot waxing business in a B class neighborhood of Sao Paulo. Hands nails will also be treated. The first premises will be only 1000 square feet, locate in a small mall with 12 stores, and is expected to serve about 1000 customers per month from a radius of 700 yards, once it achieves maturity.
Class A, B and C Brazilian women from 14 to 60 years of age. In Brazil waxing has become a must for women in the higher socio economic classes (allegedly 15% to 20% of all women in the target age audience are inclined to do hot waxing).
We prefer pastel (acqua green) and wine (blood rose, dark fucsia) colours. Abstract drawings, no defined picture or objects.